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Passion for Green

Driven by his passion for plant cultivation, Franco Covili founded the company in 1971 in Pistoia, a leading city in the green industry. For Franco, it all began at the young age of eighteen when he started his first plantation with a small piece of land gifted by his grandmother, and half a kilogram of seeds. His love for the land and determination led him to establish a full-fledged production of ornamental plants that he soon started selling throughout Italy.

A journey towards international success

In 1996, when Gina, Franco’s wife, joined the business, the company opened to the European and international markets. Since then, our company experienced an exponential growth, and within a single generation, it has become a solid family nursery business that will continue with the new generation.

In 2021 we celebrated 50 years in business, a milestone that reflects to our great dedication and passion for green, which has guided every step of our journey. During these years, we have built a solid foundation of experience, relationships and successes, all of which are the result of the hard work and expertise of a great team, combined with the trust and collaboration with our customers.

The great dedication that has guided the company step by step over the years continues today toward constant expansion and innovation.

Discover our nursery from a unique perspective!

Our team

Franco Covili

CEO & Production Director

Gina W. Covili

Sales & Commercial Director

Monica Covili

Sales & Commercial Assistant

Stefano Covili

Nursery Manager

Gloria Soldani

Client service & Logistics Manager

Emiliano Tempestini

General Administration & Suppliers Management

Marco Covili

Marketing & Communication Manager